Get a FREE brave button with every backpack so they know you're with them every step of their 1st day...
Starting nursery or school isn’t just a big step for them - it’s a big moment for you, too. From picking out their very first backpack to hearing them answer proudly, “My name is…”, everything feels new, exciting, and just a little bit emotional. We’ve designed this collection to celebrate the answers that make them, them - their favourite colour, their dream job, their go-to snack - and wrap it all into personalised pieces made just for them.
And for the moments that feel a bit scary? A free brave button comes with every backpack, designed with love and sentiment, a small token to tuck into their hand or pocket with affirmations like “I am brave” and “I am strong.” Get a FREE brave button with every backpack so they know you're with them every step of their 1st day...