Sustainability has become a bit of a buzzword – one that’s so often thrown around in place of action – but not here at My 1st Years. As the number one personalised baby brand in the world, we know that our output has an impact on the environment and we want to do everything we can to reduce it. We’re committed to communicating honestly and openly with you – our customers – so here, you’ll find the ways we’re working to do so while always remaining aware that this is constant work in progress.