Little Shoulders, Big Dreams

Personalised backpacks for school, nursery & holidays - made just for them.

Made For Every 1st Day

1st Day at School

Everything they need for the school day.

1st Day at Nursery

Ready for every little first.

My 1st Adventures

Made for every adventure.

Holidays & Sleepovers

Pack up and go.

We're proud to partner with Heidi Skudder from Parenting with Heidi, parenting expert with over 17 years' experience supporting families - to help make one of childhood's biggest milestones, starting nursery or school, feel a little easier. Throughout our series, Heidi will be sharing her expert tips and advice, helping parents and children navigate this big first step with confidence.

Win their 1st day!

Whether they’re starting nursery, heading off to big school for the first time, or taking on a brand-new year, we’re here to make those little milestones feel extra special.

And because every little learner deserves to start the year in style, we’re giving 10 lucky families the chance to WIN a personalised My 1st Years bundle worth £250 each!

Enter Below

*T's&C's Apply: The competition is open to residents of the UK. Only one entry per person is permitted. Prize subject to stock and availability, competition closes at 11:59pm on Tuesday 25th August 2026. Winner will be contacted by email.

Why Parents Love Our Backpacks

Personalised with their name

Because every little backpack deserves to find its way home.

Made for little shoulders

Lightweight with comfy, adjustable padded straps.

Just the right size

Tiny, Mini, Medium or Large, designed to suit every stage.

Designs they'll adore

With prints and characters to match every little personality.

Packed with thoughtful details

Handy pockets, smooth zips, name labels and more.

FREE gift box

Beautifully boxed for their 1st days and every adventure beyond.

Complete the Look

Lunchtime Accessories

Beautifully coordinated for every school day.

Travel Essentials

Made for adventures, holidays and memories together.

Matching Gift Sets

Everything they love, thoughtfully matched together.