Personalised Kids & Baby Toys

Bring the magic of early childhood education into your home with the Ms. Rachel Tonie. Designed for little learners aged 1 and up, this hand-painted figurine magnetically attaches to the Toniebox, transforming it into a world of engaging stories and songs. With over 35 minutes of content, including 17 songs and interactive speech development tips, Ms. Rachel encourages language skills, emotional expression, and creative thinking. Perfect for toddlers ready to explore the world through sound, the Ms. Rachel Tonie offers a screen-free experience that fosters independent play and learning. Simply place the Tonie on the Toniebox, and let the adventures begin!

Friends and fans of Flopsy bunny (from the beloved Peter Rabbit books written by Beatrix Potter, of course) will simply adore this sweet personalised Flopsy Activity Cube. Made lovingly from FSC®-certified sustainable wood, it’s the perfect toy to keep little hands busy and little minds active. Crafted to challenge fine motor skills, problem solving and hand-eye coordination, each charming component is pastel-hued and inspired by the the world of Beatrix Potter and its beloved characters - including Flopsy, Mopsy, Cotton Tail, Benjamin Bunny, Jemima Puddleduck and of course, Peter. With flutterings of florals, polka dots and a smattering of ladybirds and butterflies, simply personalise for a final flourish - and an enchanting gift worth keeping for generations to come.

Welcome a little one to the world with our Personalised Sage Bunny Soft Toy, part of the Born in 2026 collection (and perfect for nurseries, baby showers and marking a beautiful new beginning). Crafted in a calming sage hue with irresistibly soft fur, this cuddly bunny is made for endless snuggles, playtime adventures and bedtime comfort. Sweetly striped inside the ears and on the pads of the paws, every detail is thoughtfully designed for a premium, playful finish. Add a name to make it truly theirs, beautifully flocked for a soft-touch keepsake they’ll treasure as they grow. From first cuddles to big milestones, this gentle bunny will be by their side through every hop, laugh and lullaby. A timeless gift to celebrate a very special arrival.

For budding artists who see magic in every brushstroke, this darling little painter’s belt can be personalised with your child’s name, making creative adventures feel even more their own. In soft pastel shades of candy pink, yellow, green and sky blue, this set is as cheerful as the masterpieces it inspires. Inside the sturdy wooden kit, children will find all the essentials for a day of painting fun: brushes, a roller, a spatula and a colour chart, all neatly tucked into the handy belt. Perfect for indoor or outdoor play, it encourages imagination, fine motor skills and hand-eye coordination. Whether they’re painting rainbows, animals or secret worlds, this belt helps young artists keep their tools close and their ideas flowing. Made from FSC™-certified wood and suitable for ages 3 years and up.

Ready, steady, go! Little racers will love watching their cars zoom and tumble down this beautifully made wooden ramp racer, personalised with their very own name. Each race feels extra special when their name is right there on the track. With a soft palette of beige, brown and cream, this timeless toy blends gently into any nursery or playroom. Four sweet cars, each with a cheerful teddy face, are ready to roll from the top ramp to the bottom in a whizz of friendly competition. Children can race solo or invite friends to see whose car finishes first, sparking giggles and storytelling along the way. When the races are done, the sturdy wooden frame keeps everything neat and ready for the next big race!

Vroom vroom! Get little racers all fired up to go with our personalised White Metal Ride On Car! A classic they’ll love to drive (which - thankfully - looks absolutely gorgeous in the playroom, nursery or living room too), we love the little details that make this ride on car feel oh so authentic. From the little shiny steering wheel to the classic tan seat, this ride on is only available at My 1st Years in perfectly soft pink (don’t forget to take a peek at our wonderful white colourway, too). Personalised with your choice of name, surname or nickname, this is a gift with serious heirloom potential. Until then, we’ll see you at the finish line! Ready… set… go!

Please note: Assembly is required.

The beloved story from Julia Donaldson is now in Tonie form. The Smeds & The Smoos, a wonderful story about two alien groups who - whilst sharing a planet - never mix. But when Janet - a Smed - and Bill - a Smoo - happen to bump into each other in the Wurpular Wood, everything changes… will the two alien groups finally see eye to eye? Can love conquer all? Little ones familiar with the story will love to listen - and little ones yet to hear it will be sure to find a new favourite. Featuring Janet and Bill, this is sure to be a firm favourite in their Tonie library. A brilliant choice to listen to at bedtime. And while they snooze? May they dream of the Smeds, and dream of the Smoos...