New In

All the cool kids on the block need to know about our personalised IndigoDenim Jacket - the ultimate in ‘mini me’ styling! That slick dark indigo wash denim is bang on trend and perfect for the cooler months - ideal thrown over the top of a simple t-shirt and trousers combo for the little ‘uns, or worn with jeans for the ultimate double denim vibe. We love the retro cool brass buttons and classic styling - making this a perfect style for both boys and girls. The best part, as always? Your choice of name, embroidered across the back of the jacket - for the ultimate wear-now-love-forever wardrobe hero.

Make playtime smarter (and tidier) with the Hooga Wooden Activity Blackboard Table with Storage. Designed for little imaginations, it features a generous surface that’s perfect for colouring, building and creative play. Underneath, you’ll find clever built-in storage to keep toys, books and art supplies neatly organised. The removable tabletop doubles as a handy storage box, so packing away is quick and easy. Crafted from durable, high-quality MDF with sturdy integrated legs, it’s made to handle everyday play. Plus, thoughtful extras like a chalkboard surface, city-themed baseplates and built-in bookshelves add even more ways to play and explore. Personalise with your choice of name for a gift that's all their own.

Meet our adorable new personalised Lion Plush Toy; a new arrival for the Autumn/Winter season. Some of our loyal fans and friends may well remember our original lion plush (who remains a much loved member of the My 1st Years family). Our latest addition to the pride comes in a new neutral shade that feels contemporary but still oh-so-classic. A firm favourite with everyone in the office, this gorgeous little guy is just waiting to be snuggled, cuddled and taken home to a very special little boy or girl. Simply personalise his paw with your choice of name for a teddy that’s sure to be top of the pops with your little one.

Welcome a beautiful new baby to the world - or celebrate a very special baptism or Christening day - with this exquisitely personalised Tiny Blessing Dove Blanket. Complete with a matching dust bag for ease of storage when not in use (and to keep it pristine as a keepsake once baby has outgrown it), this blanket is luxuriously soft. Keeping baby warm during the cooler months, this 100% cotton design is also beautifully breathable on warmer days, too. Elegantly embroidered with your choice of name, this is a modern heirloom to treasure always. Simply add baby’s name for the perfect finishing touch.

Get a little one ready for bath time (or even for their very 1st swim!) with our adorable personalised Hedgehog Splash & Snuggle Gift Set. In the sweetest soft brown hue, this darling duo includes a cosy robe and hooded towel (for post-bath or post-swim cuddles, of course), both featuring a sweet hedgehog design. We love the soft little ears, featuring a pink ditsy print, alongside hedgehog’s soft “prickle” fringe and sweet little face. Each piece can be personalised for an extra-special touch - a gift they’ll treasure always.

Got a budding gardener on your hands? Or perhaps just a little girl who loves all things pretty and fluttering? Meet our personalised Butterfly Rattle, crafted from FSC-certified wood and ergonomically shaped in softly curved lines for little hands to hold with ease. We love the sweet smiling face of this adorable butterfly, complete with colourful beads inside the wings; perfect for shaking, rattling and holding with joy. A toy that helps build their fine motor skills and sensory development, this sweet little gift is available to be personalised with your choice of name to make it all their own. An adorable addition to any nursery.

Meet our personalised baby name blocks in a swathe of new hues! Our Greens and Blues are a fresh update to our original beautiful wooden blocks - where you’ll find all our original shades, plus a few new additions for the new season.

• Beech Wood: A classic, unstained wood
• Cloud White: Soft, slightly warm white
• Sage Green: A customer favourite in light dusky green
• Khaki Green: Our bolder green, a peppermint hue
• Thyme Green: Soft, duskiest green
• Baby Blue: A dreamy light blue

Crafted from FSC® sustainably sourced wood, these sweet little blocks feature your choice of letter, laser engraved for a lasting finish that makes for a beautiful modern heirloom. For a nursery, bedroom or playroom, these gorgeous blocks are an elegant and traditional choice for a ‘welcome to the world’ present or a baby’s 1st birthday gift.

We’ve called it - it’s cosy season. Your little one is wrapped up and ready for the mercury to drop in our personalised Spruce Fleece Robe, a new in shade for Autumn/Winter. Our design team have crafted a gorgeous robe in this serene spruce green shade; perfect for cuddles during the colder months. This super snuggly and soft dressing gown is perfect for dreamy mornings and post-bath snuggles. The oh-so-cute hood features playful bear ears to transform your tot into a little cub; keeping them as cosy as can be. With a traditional tie waist belt, two handy pockets and long sleeves, they’ll love this mini me style. Simply personalise with your choice of name in elegant embroidery for the perfect finishing touch.

Snuggle up and dream of puddings, sugarplums and a world of magic in our personalised Mulberry Pie Fleece Robe, a new in shade for Autumn/Winter. Our design team have crafted a gorgeous robe in this rich and beautiful mulberry hue; perfect for cuddles during the colder months. This super snuggly and soft dressing gown is perfect for dreamy mornings and post-bath snuggles. The oh-so-cute hood features playful bear ears to transform your tot into a little cub; keeping them as cosy as can be. With a traditional tie waist belt, two handy pockets and long sleeves, they’ll love this mini me style. Simply personalise with your choice of name in elegant embroidery for the perfect finishing touch.

Get tiny tots set for bedtime with our personalised Mulberry Pie Splash, Snuggle and Cuddle gift set. Designed to make the transition from bath to bedtime as smooth as possible, this set includes our classic hooded robe, bunny soft toy and a bath towel complete with a pair of bear ears on the hood. Snuggle little ones up warm and cosy in their fleece dressing gown after drying them off after bathtime with the adorable hooded towel. When they’re ready for bed, tuck them in with their fluffy bunny friend ready to drift off into dreamland. Personalise this set with a child's name for the perfect bedtime routine.