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A magical scene fronts our signature oatmeal jumper (just in time for Christmas). Meet our personalised The Snowman™ and Snowdog Oatmeal Jumper - featuring a classic illustration from the enchanting story book collection by Raymond Briggs. The Snowman™ and Snowdog are wandering a snowy pine forest, with the words ‘Let it snow’ lovingly embroidered beside them. All that’s left is to add the name of a little believer for a Christmas outfit both parents and children will adore.

• Design: The Snowman™ and Snowdog Oatmeal Jumper
• Colour: Oatmeal
• Personalised with your choice of name

Now’s the time to take a peek at our Christmas collection - bringing a sprinkle of personalisation to the best day of the year. This year, we bring to you a special The Snowman™ and Snowdog collection - the beloved story made famous by author and illustrator Raymond Briggs. Simply add a name and we'll deliver the personalisation magic, for a truly unforgettable Christmas.

For the sweetest new arrival, our personalised Diwali Gold Star Sleepsuit is the perfect gift for a baby’s 1st (or 2nd!) Diwali. Both beautiful and useful, this special sleepsuit is presented in organic cotton; wonderfully soft and breathable against baby’s precious skin. With easy popper closures, changes are a breeze, too. With an ‘all over’ embroidered star design, this little sleepsuit reads, in shimmering gold: ‘Happy Diwali [Name]’, under a sparkling Diya.

• Design: Diwali Gold Star Sleepsuit
• Colour: White
• Organic cotton
• Embroidered gold stars
• Popper closure
• Personalised with your choice of name

Light up their Diwali with a gift made just for them. Inspired by a festival of joy, togetherness and new beginnings, our Diwali collection is full of thoughtful pieces that become even more meaningful with a personal touch. Whether you're welcoming loved ones into your home or sending something from afar, a personalised gift makes every moment shine a little brighter.

Hop to it - our personalised Flopsy Cube Medium Backpack arrives in shades of white and pink with our Back to School collection; ideal for little lovers of Beatrix Potter and her magical world. Little bunnies will adore the sweet all over pattern, featuring Flopsy Bunny in her signature red cloak - gathering flowers, playing with butterflies - alongside tree and flower illustrations and a little mouse atop a spool of thread, from The Tailor of Gloucester (another beloved Beatrix Potter tale). In our ‘Cube’ shape, this style is our take on a scandi silhouette; effortlessly versatile with two handy grab handles at the top.

• Design: Flopsy Bunny print
• Size: Medium
• Shape: Cube
• Colour: White/Pink
• Two grab handles with popper for multi-wear functionality
• Zipped main compartment with inner pocket
• Zipped front pocket
• Adjustable back straps with reflective detailing
• Personalised with your choice of name

Our Medium backpack is the perfect pick for all occasions, from days out to preschool, school and beyond; roomy enough to house all their essentials - think a change of clothes, snacks, a water bottle, toys, their favourite teddy... Check out our Backpack Buying Guide for style inspiration, size guides and more.

[Link for 'Backpack Buying Guide': https://www.my1styears.com/backpack-buying-guide.html]

Introducing our very own Born to be Loved book, full of soft and sweet lines about how adored baby is, with interactive envelopes personalised with magical details made personal to baby and the special day they came into the world. A gorgeous gift for a new baby, Christening or even a 1st birthday, this gift set also includes a height chart to track baby growing from a toddler to a child and beyond.

• Design: Born to be Loved Hardback Book with Height Chart Gift Set

• FSC® certified

• Personalised with your choice of name

Celebrating a new arrival? Take a peek at our Baby essentials, from blankets and bibs to towels and toys. Each lovingly personalised with your choice of name, every gift has been designed with quality, longevity and - of course - a little childhood magic at heart.

Get ready for a festive game of hide-and-seek with Nosy Crow’s Where’s Mr Reindeer? Book. Little fingers can lift the chunky felt flaps to discover where the playful reindeer is hiding, with plenty of surprises along the way. Packed with bright illustrations, engaging details and gentle storytelling, this charming board book is perfect for developing early language, observation and fine motor skills. Sturdy enough for enthusiastic little readers, it’s made for cosy story times, Christmas morning excitement and plenty of festive re-reading. With its irresistible combination of play, discovery and Christmas magic, Where’s Mr Reindeer? makes a delightful seasonal gift for curious babies and toddlers.

Marmalade sandwiches at the ready. Little visitors to London (or indeed, little Londoners) will adore our personalised Paddington Bear Read and Play Gift Set, a delightful new addition to our Autumn/Winter collection. A copy of Paddington Bear by Michael Bond is made all the sweeter with a personalised large Paddington Bear plush and an adorable 100% cotton sleepsuit, featuring embroidered heritage London motifs. Simply add the name of a little cub - and don’t forget to look after that bear.

• Toy: Large Paddington Bear Plush
• Book: Paddington Bear Book
• Sleepsuit: Heritage London Embellished Sleepsuit

Our Read and Play (and Read and Snuggle) Gift Sets are the perfect balance between fun and thoughtful, with an interactive (or cuddly!) toy to love and play with, and a book to enjoy for years to come. Each toy is lovingly personalised for the perfect finishing touch, too. Why not explore the full collection?

Bring adventure to storytime with the Zootropolis Tonie, inspired by Disney’s action-packed tale. In a city where animals of every kind live side by side, rookie rabbit Police Officer Judy Hopps is on a mission to prove she’s more than just a small-town bunny. When predators across Zootropolis begin to mysteriously disappear, Judy teams up with quick-witted fox, Nick Wilde. Together, they set off on a thrilling journey through the bustling city, uncovering clues, facing danger and discovering that sometimes the most unlikely partnerships make the strongest teams. Filled with humour, heart and plenty of twists along the way, it’s the perfect pick for little listeners with big imaginations.

• Story: Disney Zootropolis
• Running time: approx. 49 minutes
• Age recommendation: 6+
• Compatible with all Tonieboxes

From playtime to quiet time, this Tonie is ready to spark curiosity and bring a little detective work to every listen – just pop it on top of a Toniebox and let the adventure begin.

Give everyday looks a festive twist with our personalised Bottle Green Vintage Cap. Crafted from washed cotton denim in a rich bottle green, this classic baseball style brings effortless edge to any outfit. Multi-stitch detailing adds a timeless finish, while the adjustable back and air vents keep things comfortable. Personalise the front with a festive message, phrase or name, then add initials to the reverse for a truly one-of-a-kind finish.

• Design: Bottle Green Vintage Cap
• Colour: Bottle green
• Washed cotton denim
• Classic baseball shape with adjustable back and air vents

Personalise with a festive phrase or name on the front and initials on the reverse
Now’s the time to take a peek at our Christmas collection - bringing a sprinkle of personalisation to the best day of the year. After all, Christmas is all about that little extra touch. A season for gifters, our collections are crafted for the ones playing Santa - who spend ages wrapping, buying ahead and making sure each and every gift is just perfect for loved ones near and far. We make it - and you make it theirs. Add their name and we'll deliver the personalisation magic, for a truly unforgettable Christmas.

Wrap your little one in cosy comfort with our beautifully personalised Swan Robe, crafted from wonderfully fluffy cream borg for an irresistibly soft feel. With delicate 3D wings, a sweet embroidered swan face and a crown-topped hood, it’s brimming with storybook charm. With a copy of ‘My First Story Orchestra: Swan Lake’, this set makes for an enchanting gift - a beautiful introduction to one of the world’s most enchanting ballets. A gorgeous gift for budding bookworms and little music lovers alike, My First Story Orchestra: Swan Lake is a delightful way to discover the magic of storytelling, sound and ballet - all in one beautifully made book.

• Robe: Swan Robe
• Book: My First Story Orchestra: Swan Lake Book
• Robe personalised with your choice of name

Our Read and Play (and Read and Snuggle) Gift Sets are the perfect balance between fun and thoughtful, with a cuddly toy to love and play with or a snuggly robe to wear, and a book to enjoy for years to come. Each toy or robe is lovingly personalised for the perfect finishing touch, too. Why not explore the full collection?

Little ones will be merry and bright when you turn out the light with our personalised Brown Reindeer Snuggle and Snooze Gift Set. Designed to keep little ones cosy from bathtime to bedtime, this set includes our classic hooded reindeer robe and reindeer comforter for a cosy Christmas indeed. Wrap little ones up warm and cosy in their fleece dressing gown after bathtime. And when they’re ready for bed? Tuck them in with their fluffy reindeer comforter to encourage sweet dreams of Santa Claus - just add their name to make it feel official.

• Design: Brown Reindeer Snuggle and Cuddle Gift Set
• Colour: Brown
• Includes a personalised hooded robe and comforter
• Personalised with your choice of name

Now’s the time to take a peek at our Christmas collection - bringing a sprinkle of personalisation to the best day of the year. After all, Christmas is all about that little extra touch. A season for gifters, our collections are crafted for the ones playing Santa - who spend ages wrapping, buying ahead and making sure each and every gift is just perfect for loved ones near and far. We make it - and you make it theirs. Add their name and we'll deliver the personalisation magic, for a truly unforgettable Christmas.