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For a pop of fun at every turn, look to our My Kids personalised backpack and purse! Perfect for mini trendsetters and full-of-life little ones, this playful bag and purse duo features a bright colour-block pattern, with complementing pink polka dot carry handles. The grab handles and adjustable back carry straps make sure to keep your tot in all-day comfort and convenience for every adventure, whether it’s heading to school or a playdate. The matching purse can be clipped on or off – letting them wear it their way. It adds a touch of practicality, perfect for pocket money or small treasures and is finished with a quilted flower material. Personalise it with their name for all their bubbly, full of energy antics!

Stand out from the crowd with our personalised Big Name Berry Cord Backpack, which has had a refresh for the new season. For those looking for a statement that’s easy to spot in a crowd, our gorgeously soft and snuggly berry cord backpack features your choice of name in elegant embroidery - simply choose your favourite font combination (style and colour) for a look that’s all their own. Featuring two adjustable straps with our signature reflective strips for added safety when walking, the handy grab handles and front pocket make this backpack an essential - from pram walks to nursery and beyond.

Let their wild side shine through with our personalised snow leopard mini backpack – the purr-fect pick for little explorers to take their treasures along for the ride. Designed in the softest shade of blush pink and dusted with playful leopard spots, it’s as cute as can be. The front pocket steals the show with a cute snow leopard face – complete with 3D ears that peek out with personality. It's roomy enough for everything they need and crafted with comfort in mind, with adjustable padded straps thar are just right for little shoulders. The breathable pink mesh side pocket is ready to hold their water bottle on the go too. To make it truly theirs, add their name to the front.

Float into fairytale days with our personalised swan medium character backpack. Set against a soft sky-blue background, this enchanting backpack is adorned with glimmering golden stars, fluttering magic into every step of their school day or weekend adventure. At the front, a graceful swan sits prettily, with a shaped zip pocket designed to look like delicate feathers on her body – perfect for keeping little treasures close. A pink mesh side pocket holds their water bottle ready, while adjustable padded straps ensure a comfy fit wherever they go. You can add their name too to create a dreamy, one-of-a-kind backpack made just for them.

Keep little ones cosy after bath or play with our personalised Mint Choc Chip fleece robe. Made from soft, snuggly fabric, it’s perfect for wrapping up during chilly mornings, lazy afternoons or post-bath cuddles. The roomy hood keeps little heads warm while the waist tie and two front pockets make it easy for little hands to tuck in and explore. Its fresh mint green hue, inspired by a favourite summer treat, adds a playful touch to everyday routines. Designed for babies and toddlers, it is both comfortable and practical, ideal for everyday wear at home. Personalise with a name in embroidery to make it truly theirs, creating a small keepsake that will be loved and worn every day (until they need the next size, of course...)!

Wrap little ones in soft comfort with our personalised Peach Sorbet fleece robe. Crafted from gentle, cosy fabric, it is perfect for lounging at home, after bath time or on cold mornings when a little extra warmth is needed. The hood tucks over little heads to keep them snug while the waist tie and two front pockets make it easy for little hands to hide little treasures or secret snacks. Its warm coral peach shade, inspired by a scoop of summer sorbet, adds a cheerful touch to everyday routines. Designed for babies and toddlers, it combines practicality with comfort, making it an easy favourite for daily wear. Personalise with a name in embroidery for a special, thoughtful detail that makes the robe truly theirs.

Wrap little ones in cosy comfort with our personalised hooded towel in limited edition Mint Choc Chip, a brand new hue for SS26. Soft and absorbent, it’s perfect for bathtime cuddles or drying off after a splashy swim. The roomy hood helps keep little heads warm and snug, from bathtime to bedtime. We love the fresh green hue, reminiscent of mint choc chip ice cream! A thoughtful pick for new arrivals or growing toddlers, this towel is designed to become a firm favourite in their bathroom or swimming bag. Add your choice of name in delicate embroidery to make it truly theirs - a simple touch that brings a smile and makes everyday moments feel that little bit more special.

When they’ve splished and splashed their way through bath time, wrap them up in bunny-soft bliss with our personalised ivory bunny hooded towel. Made from 100% plush cotton towelling, this hooded towel is perfect for post-bath snuggles, swim days, or splashy adventures. It’s designed to sit on their head and dry them off in no time at all, while the fun design will bring a smile to their face. Embroidered details and floppy 3D ears bring joy to every dry-off. Add their name for a personal touch and turn every wash into a moment to remember.