Unisex

Timeless, classic and goes with absolutely everything in their wardrobe. Meet our personalised Ecru Sweat, the perfect wear-with-anything breathable layer in 100% organic cotton; keeping them warm when it’s cold (yet cool and comfortable on warmer days, too). This hue is our core soft ‘Ecru’ - you can find matching accessories on site (we're big fans of the matching Ecru Cap). With a handy popper at the neck for easy-on/easy-off changes, they’re sure to love the infinitely cosy ribbed detail to the neck, cuffs and hem. The best bit of all? This universally cool sweater arrives personalised, with your choice of name lovingly embroidered on the back. A great gift for any cool kid on the go.

Wondering what to dress your little one in? Never again with our personalised Sage Sweat, the perfect wear-with-anything breathable layer in 100% organic cotton; keeping them warm when it’s cold (yet cool and comfortable on warmer days, too). This hue is a team favourite - our core ‘Sage' - you can find matching accessories on site (we're big fans of the Sage bunny). With a handy popper at the neck for easy-on/easy-off changes, they’re sure to love the infinitely cosy ribbed detail to the neck, cuffs and hem. The best bit of all? This universally cool sweater arrives personalised, with your choice of name lovingly embroidered on the back. A great gift for any cool kid on the go.

Meet our adorable new personalised Lion Plush Toy; a new arrival for the Autumn/Winter season. Some of our loyal fans and friends may well remember our original lion plush (who remains a much loved member of the My 1st Years family). Our latest addition to the pride comes in a new neutral shade that feels contemporary but still oh-so-classic. A firm favourite with everyone in the office, this gorgeous little guy is just waiting to be snuggled, cuddled and taken home to a very special little boy or girl. Simply personalise his paw with your choice of name for a teddy that’s sure to be top of the pops with your little one.

The ultimate warm and snuggly neutral with a cute little twist, our personalised Breakfast Club Caramel Mini Cord Backpack is a delicious addition to any little one’s wardrobe. Crafted from soft caramel cord material and featuring two adjustable straps, grab handles and a front pocket, it’s got plenty of room for all your little one’s belongings. What’s more, you can personalise this adorable backpack with your tot’s name, too. Perfect for boys or girls, it’s a great pick if you’re not sure what they’d like most - or if you just want something totally neutral that would match any outfit. We adore the embroidered Breakfast Club motifs, too - featuring a little pretzel, croissant and avocado. Yum!

Stand out from the crowd with our personalised Big Name Blue Cord Backpack, which has had a refresh for the new season. For those looking for a statement that’s easy to spot in a crowd, our gorgeously soft and snuggly blue cord backpack features your choice of name in elegant embroidery - simply choose your favourite font combination (style and colour) for a look that’s all their own. Featuring two adjustable straps with our signature reflective strips for added safety when walking, the handy grab handles and front pocket make this backpack an essential - from pram walks to nursery and beyond.

Please note: Water bottle is not included

Calling all young farmers and little animal lovers! Meet our personalised Farm Animals Embroidered Grey Cord Backpack, a sweet mini style simply perfect for days out and weekend adventures alike. We love the soothing grey hue and snuggly soft cord, with a tactile ribbed feel. They’re sure to adore the little embroidered animal motifs on the front - a little cow, lamb and goat, too. With two grab handles and adjustable straps for a comfortable fit that grows with them, this backpack is sure to be a daily essential. There’s a zip-up main compartment and a handy front pocket - plus reflective detail to the straps for extra safety on darker days, too. With lots of room for all their essentials - from snacks and toys to a change of clothes - they’ll be ready for whatever the day brings! Simply add their name to the front to make it their own.

Say hello to our charming baby name blocks in a swathe of new hues! Our Pinks and Purples are a fresh update to our original beautiful wooden blocks - where you’ll find all our original shades, plus a few new additions for the new season:

• Beech Wood: A classic, unstained wood
• Baby Pink: Our lightest pink
• Sugar Pink: A soft marshmallow pink
• Lovely Lilac: A sweet daydream shade of lightest purple
• Sage Green: A customer favourite in light dusky green
• Cloud White: Soft, slightly warm white

Crafted from wood, these sweet little blocks feature your choice of letter, laser engraved for a lasting finish that makes for a beautiful modern heirloom. For a nursery, bedroom or playroom, these gorgeous blocks are an elegant and traditional choice for a ‘welcome to the world’ present or a baby’s 1st birthday gift.

Meet our personalised baby name blocks in a swathe of new hues! Our Greens and Blues are a fresh update to our original beautiful wooden blocks - where you’ll find all our original shades, plus a few new additions for the new season.

• Beech Wood: A classic, unstained wood
• Cloud White: Soft, slightly warm white
• Sage Green: A customer favourite in light dusky green
• Khaki Green: Our bolder green, a peppermint hue
• Thyme Green: Soft, duskiest green
• Baby Blue: A dreamy light blue

Crafted from wood, these sweet little blocks feature your choice of letter, laser engraved for a lasting finish that makes for a beautiful modern heirloom. For a nursery, bedroom or playroom, these gorgeous blocks are an elegant and traditional choice for a ‘welcome to the world’ present or a baby’s 1st birthday gift.

Introducing our personalised name blocks, a timeless choice, now in a swathe of new hues! Our Neutrals are a fresh update to our original beautiful wooden blocks - where you’ll find all our original shades, plus a few new additions for the new season.

• Beech Wood: A classic, unstained wood
• Cloud White: Soft, slightly warm white
• Sage Green: A customer favourite in light dusky green
• Almond Brown A warm, soft taupe
• Pebble Brown: A neutral, cool brown

These sweet little blocks feature your choice of letter, laser engraved for a lasting finish that makes for a beautiful modern heirloom. For a nursery, bedroom or playroom, these gorgeous blocks are an elegant and traditional choice for a ‘welcome to the world’ present or a baby’s 1st birthday gift.

A scrumptious little person is going to be the cutest pud in town with our personalised Christmas Pudding Robe. In the fluffiest fur-style fleece, little ones will be wrapped up in comfort and joy post-bath, pre-breakfast and all those cosy moments in between. We adore the squishable sprig of holly adorning the hood, plus the handy pockets with embroidered detail, too. Simply add your little one’s name for a Christmas keepsake they’ll love forever.

• Design: Christmas Pudding Robe
• Colour: Brown
• Personalised with your choice of name

Feeling inspired? Now’s the time to take a peek at our Christmas collection - bringing a sprinkle of personalisation to the best day of the year. After all, Christmas is all about that little extra touch. A season for gifters, our collections are crafted for the ones playing Santa - who spend ages wrapping, buying ahead and making sure each and every gift is just perfect for loved ones near and far. We make it - and you make it theirs. Add their name and we'll deliver the personalisation magic, for a truly unforgettable Christmas.