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Toys For 1 Year Old
Celebrate the big ONE with personalised toys for 1 year olds. From walkers to puzzles, find a gift that encourages learning and play. Read More
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208 products
208 products
Stomp into playtime adventures with this personalised dinosaur wooden puzzle! Designed for explorers with little hands, this fun and colourful puzzle features four chunky, easy-to-hold pieces that reveal a friendly dinosaur once it's all popped together. We made it using durable wood and painted with bright, child-safe colours perfect for sparking imagination while helping toddlers develop hand-eye coordination, fine motor skills, and problem-solving abilities. Personalise the drawstring bag that it pops neatly into with your dino lover’s name, making it a roar-some gift they’ll treasure long after the puzzle is complete.
Features:
Personalisation: Flock
Material: MDF
Dimension: L 15.5cm x W 9cm x H 2cm
Additional Information:
Suitable for 12 months
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only.
Remove all packaging before use
Features:
Personalisation: Flock
Material: MDF
Dimension: L 15.5cm x W 9cm x H 2cm
Additional Information:
Suitable for 12 months
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only.
Remove all packaging before use
Your little cub will roar with excitement when they see this personalised lion wooden puzzle. It’s lovingly designed for tiny hands, including four chunky, easy-to-grab pieces that fit together to reveal a majestic lion, complete with a colourful mane and friendly face. Made from sturdy wood and painted with child-safe colours, it’s the purrr-fect way to help your toddler develop hand-eye coordination, fine motor skills and problem-solving abilities. You can also personalise the drawstring bag that it neatly pops back into with your little one's name for a wild and wonderful gift they’ll treasure like a mane attraction!
Features:
Personalisation: Flock
Material: MDF
Dimension: L 12cm x W 12cm x H 2cm
Additional Information:
Suitable for 12 months
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features:
Personalisation: Flock
Material: MDF
Dimension: L 12cm x W 12cm x H 2cm
Additional Information:
Suitable for 12 months
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Make playtime even sweeter with these pastel ice-cream coloured wooden stacking vehicles. This oh so cute set features a boat, car and ice-cream truck, all designed to sit on top of each other. Perfectly made for tiny hands, they’re a lovely way for little learners to develop their fine motor skills. Each vehicle is made from high-quality wood that’s sturdy and long-lasting – meaning you can pass it down once your tots are all grown up. Whether they’re racing their favourite car or building a tower of joy, they are sure to have hours of imaginative play. Personalise this set with a little one’s name for a thoughtful gift.
Features
Personalisation: UV
Materials: MDF. Plywood, Beechwood
Dimension: 10cm x 5.5cm x 14.9cm
Additional Features:
Suitable for 10+
Assembly is required
Please note: This product is not weather proof, product should be stored indoors.
Warnings:
Children supervised at all times, may break if dropped.
Features
Personalisation: UV
Materials: MDF. Plywood, Beechwood
Dimension: 10cm x 5.5cm x 14.9cm
Additional Features:
Suitable for 10+
Assembly is required
Please note: This product is not weather proof, product should be stored indoors.
Warnings:
Children supervised at all times, may break if dropped.
Your little dino fan will be occupied for hours thanks to our personalised dinosaur wooden activity cube. An instant eye-catcher – this fun toy features lots of vibrant prehistoric charm with painted illustrations of stegosauruses, pterodactyls and palm trees. Engage curious minds with a variety of hands-on activities including spinning ABCs, sliding beads and twisting puzzles. It also comes with four easy-to-grab shape blocks adorned in fossil patterns – ready for clever tots to show off their motor skills, problem-solving and sensory development. Add a little explorer’s name to it for a gift that’ll be treasured from their very first play adventure ‘til forever.
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
Features
Personalisation: Laser
Materials: Plywood
Dimension: 20cm x 20cm x 20cm
Additional Features:
Suitable for 12m+
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
Features
Personalisation: Laser
Materials: Plywood
Dimension: 20cm x 20cm x 20cm
Additional Features:
Suitable for 12m+
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Bring music to the ears of mini music-makers with our sweet wooden panda handbell. This adorable jingly-jangly instrument will inspire tots to make some noise thanks to a smooth, easy-to-hold handle and four silver bells. Let them shake, rattle and jingle to help their develop their sense of rhythm, playful exploration and motor coordination. This cute design is painted in white with pale grey polka dots before a cheeky panda bear head sits at the top, complete with tiny felt ears. Personalise this handbell with a budding musician’s name to make it an extra special keepsake from their first foray into the world of music.
Introduce your little one to the joy of music with this super cute penguin handbell. It’s made in sturdy wood and perfectly painted to feature a penguins face at the top and a polka dot pattern throughout the handle. Featuring an easy-to-grab, smooth handle – it’s made for tiny hands to hold onto comfortably. The adorable penguin is complemented by four silver bells that’ll jingle and jangle with every shake. Did you know? Rattle toys like this one are perfect for encouraging early development, enhancing listening skills, a sense of rhythm and fine motor coordination. The perfect gift for a mini music maker.
Features
Personalisation: Laser
Materials: Beechwood, Metal, Plastic
Dimension: 9.4cm x 5.4cm x 17.9cm
Additional Features:
Suitable for 3Y+
'Let's Play' is not fixed text
Warnings:
Do not use close to the ear.
Misuse may cause damage to hearing
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: Laser
Materials: Beechwood, Metal, Plastic
Dimension: 9.4cm x 5.4cm x 17.9cm
Additional Features:
Suitable for 3Y+
'Let's Play' is not fixed text
Warnings:
Do not use close to the ear.
Misuse may cause damage to hearing
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Invite your little one into the world of Beatrix Potter with this personalised Peter Rabbit-themed activity table. This sturdy table is crafted from wood and adorned with the characters from the much-loved children’s books to enrich playtime. The surface is packed with countless features designed to engage curious minds, stimulate their senses and develop their motor skills. This wonderful activity table features a xylophone, shape sorter, turning cogs, animal sliders and a bead puzzle, encouraging learning through play. What’s more, the removable table top reveals a play space underneath and detachable legs that allow the table to grow with your tot.
Features
Personalisation: UV
Materials: MDF, Plywood, Metal Wire
Dimension: L 46.8cm x W 29.5cm x H 42.3cm
Additional Features:
Suitable for 12m+
Assembly is required
Please note this is a toy and sounds may not be accurately toned
Warnings:
May break if dropped
Children supervised at all times
Misuse may cause damage to hearing.
Features
Personalisation: UV
Materials: MDF, Plywood, Metal Wire
Dimension: L 46.8cm x W 29.5cm x H 42.3cm
Additional Features:
Suitable for 12m+
Assembly is required
Please note this is a toy and sounds may not be accurately toned
Warnings:
May break if dropped
Children supervised at all times
Misuse may cause damage to hearing.
This personalised polar bear soft toy makes a brrr-illiant forever friend! Lovingly crafted from the softest white fur, this floppy plush is the perfect pal for snuggles and cuddles. Personalise one textured paw with a cute cub’s name to make this soft toy all theirs.
Features
Personalisation: Flock
Materials: Polyester
Dimension: 31cm
Additional Features:
Suitable from 0+
Warnings:
Wash with similar colours - Line Dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 31cm
Additional Features:
Suitable from 0+
Warnings:
Wash with similar colours - Line Dry
Pop down to playtime-town with this interactive wooden toy. Crafted from durable wood, this spring-loaded toy encourages early development through interactive play. All little learners need to do is put the rainbow rods in order, push them down and catch them when they pop back up. But they have to be quick, as they’ll quickly drop again! What’s more, this sweet toy is painted with four pastel mushrooms each decorated with spots according to their number, helping develop tiny tots’ matching, counting and sorting abilities.
Features
Personalisation: UV
Material: Wood
Dimension: 15.5cm W x 3.5cm D x 12cm H
Additional Information:
Suitable for 12M+
Warnings:
'count with' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: UV
Material: Wood
Dimension: 15.5cm W x 3.5cm D x 12cm H
Additional Information:
Suitable for 12M+
Warnings:
'count with' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Can your little learner count to 10? Our adorable set of card rainbow stacking cubes will help them learn their numbers and more! Perfect for curious minds, this set of 10 colourful card blocks is designed to develop their problem-solving, counting and sorting abilities. Each tactile cube is decorated with a number ranging from one to 10 and colourful illustrations that correspond with the cubes’ sizes. These clever cubes can be stacked up high and nestled together again and again as your little one learns through play. Plus, they’ll love the rainbow pattern that’s created when all the blocks are stacked in a tower!
Features
Personalisation: UV
Material: Paper
Dimension: Biggest box measures 15cm x 15cm.
Total tower reaches 100cm in height.
Additional Information:
Suitable for 10M+
Warnings:
'let's count' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: UV
Material: Paper
Dimension: Biggest box measures 15cm x 15cm.
Total tower reaches 100cm in height.
Additional Information:
Suitable for 10M+
Warnings:
'let's count' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Enjoy slow playtimes with our wooden snail stacker toy. This adorable toy is crafted from high-quality wood and painted with beautiful rainbow tones. A modern twist on the classic stacking experience, this snazzy snail encourages learning through play, teaching your little learner to differentiate colours and sizes while developing their hand-eye coordination, fine motor skills and problem-solving abilities!
Features
Personalisation: Laser
Material: MDF & beech wood
Dimensions: 10cm H x 3cm D x 18cm W
Additional Information:
Suitable from 10M+
Warnings:
'Grow slow' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: Laser
Material: MDF & beech wood
Dimensions: 10cm H x 3cm D x 18cm W
Additional Information:
Suitable from 10M+
Warnings:
'Grow slow' is not fixed text
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Let their amazing imagination run wild with our dolls house stickers. These fun stickers were made for curious little minds – letting them personalise their dolls house just the way they choose. This pack includes everything from furniture to toys that are just like your little ones! Whether they’re adding a roaring fire to a cosy sitting room setting or hanging a picture in their beautifully-decorated bedroom – these stickers spark endless playtime adventures.
Playtime will soar with this delightful wooden puzzle toy, shaped like a charming butterfly in mid-flight. Designed to spark curiosity, this clever puzzle invites little learners to match the various shaped pieces to their corresponding slots on the board. Crafted with child development in mind, it helps nurture toddlers’ sensory exploration, hand-eye coordination, fine motor skills, and problem-solving abilities. Plus, its vibrant design makes it a lovely addition to any nursery as both a toy and a decorative piece.
Features
Personalisation: UV
Material: Plywood+MDF
Dimensions: 23cm W x 20cm H x 2cm D
Additional Information:
Suitable for 10m+
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: UV
Material: Plywood+MDF
Dimensions: 23cm W x 20cm H x 2cm D
Additional Information:
Suitable for 10m+
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
This charming wooden shape-sorter is ideal for indoor playtime fun! Designed as a cute house, it features painted windows, a detachable roof, and 12 different slots to match. Little ones can enjoy sliding the brightly coloured blocks into the correct spaces, making it an engaging activity for curious minds. Built to support child development, it helps enhance toddlers’ hand-eye coordination, fine motor abilities, and problem-solving skills. And as an added bonus, this vibrant toy also works beautifully as a decorative piece in any nursery.
Features
Personalisation: Laser
Material: Plywood
Dimensions: 18 x 18 x 23 centimetres
Additional Information:
Suitable for 12m
Please note that this product does not come with a gift box
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: Laser
Material: Plywood
Dimensions: 18 x 18 x 23 centimetres
Additional Information:
Suitable for 12m
Please note that this product does not come with a gift box
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Turn on-the-go adventures into a safari-theme playtime with our personalised animal spiral toy. This super sweet cuddly spiral wraps around prams, cots and car seat handles to keep your little explorer entertained wherever they go. It’s made perfectly sized for curious little hands and is sumptuously soft to the touch. The stripey zebra, spotty giraffe and sweet elephant are designed with textured details to stimulate their imagination and encourage sensory development. Make it all theirs by personalising the elephant’s ear with a little explorer’s name.
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised sage bunny soft toy is the perfect cuddle companion for all their peaceful moments and filled-with-love days. It’s made in a tranquil sage green, offering a soft, serene touch that’s ideal for filling your little one’s world with calm and quiet. The colour brings a sense of peace to nap times and play sessions, while the ultra-soft fabric feels gentle on delicate skin. With floppy ears and a sweet embroidered face, this bunny is ready for all the love and adventures your tot is destined to go on. Personalise it with their name for a truly unique gift, giving them a plush friend that they’ll treasure for years to come.
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Meet our lovely little companion, destined to be cuddled, loved and taken on so many adventures with your little one. Our personalised bunny soft toy is made in a soothing lilac hue – that not only calms the senses but helps little one hold on to all the magic in the world. Whether they're off for a sleepy snuggle or taking them on the slide at the park – we have a feeling this bunny will become a forever keepsake. Make it even more meaningful by personalising it just for your little hopper with their name perfectly at the ear.
Features
Personalisation: Flock
Materials: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimension: 32cm H x 20cm W x 14cm D
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimension: 32cm H x 20cm W x 14cm D
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Let your little one’s imagination blossom with our personalised spiral activity toy. This lovely sensory toy wraps around a pram, cot or pram, offering endless fun wherever their adventures take them. Hanging down and ready to spark little minds is a soft strawberry, perfect pear and petal-adorned flower, while the spiral is finished with the prettiest dainty floral print. Featuring a variety of textures and sounds, including a squeaker and a crinkly flower, it encourages fine motor skills and cognitive development. Personalise the middle flower with your little one’s name, creating a keepsake gift that’s as special as their early adventures.
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Show them some-bunny loves them with our personalised infinity blue soft bunny toy. Every little one needs a cuddly companion to carry through life with them – and this one in a serene blue hue is as calming and cute as a clear sky. Perfect for late-night snuggles and full-of-fun adventures alike, it’s made in soft fleecy plush that'll be gentle on their delicate skin. With floppy ears and a sweet, embroidered face, little bunnies are sure to look up to it and smile. This soothing blue bunny is bound to become their favourite little friend. Plus, it’ll always find its way home when you personalise it with their name in intricate embroidery.
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: H32 x W18 x D14cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: H32 x W18 x D14cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Berry sweet and oh-so-snuggly, our personalised strawberry toy is the pick of the plush! It’s made from the softest rosy-hued fleece with pink seed embroidery and the cutest smiley face. A leafy green top and matching cord feet make it an adorable companion for fun adventures, cuddles and nap-comfort next to an extra sweet tot. This fruity favourite friend can be personalised with a name to make it the berry best gift of them all.
Features
Personalisation: Flock
Materials: Polyester
Dimension: 20cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 20cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Your little dino lover will roar with happiness over this personalised green dino soft toy! Lovingly made to look like a sweet triceratops in a forest green hue, it’s finished off perfectly with cute ribbed details. This prehistoric pal is ready to tag along on all their wild adventures and better yet, it can be personalised with your youngsters name to make sure it doesn’t stray too far from its rightful arms. The super-soft texture makes it perfect for snuggles after a day of exploring, while its horns add a playful touch to every cuddle session. Whether they’re imagining dino escapades or drifting off to dreamland, this triceratops is bound to become their new best friend
Features
Personalisation: Flock
Materials: Polyester
Dimension: 21cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 21cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Help your little one to bloom into a puzzle pro with our personalised flower wooden puzzle. Perfectly designed for growing hands, this lovely puzzle features five chunky wooden pieces that are easy to grip and fit together. Once completed, it reveals an oh-so-pretty pink-petalled flower sitting inside a matching pot. Can your tot spot the little ladybird? Made from high-quality wood and painted with child-safe, vibrant colours, this puzzle nurtures hand-eye coordination, fine motor skills and problem-solving abilities. It’s neatly packed in a soft, personalised drawstring bag featuring your little flower’s name – a keepsake they’ll cherish and enjoy piecing together with you over and over again.
Features
Personalisation: Flock
Materials: MDF
Dimension: 15cm L x 2 cm D
Additional Features:
Suitable for 12m+
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: Flock
Materials: MDF
Dimension: 15cm L x 2 cm D
Additional Features:
Suitable for 12m+
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Watch your cute little chick solve their first puzzle with our personalised wooden chick puzzle. Perfect for tiny hands that are ready to learn and play, this adorable puzzle features five chunky wooden pieces that are easy to grasp and fit together. Once complete, it reveals a cheerful yellow chick with sweet beady eyes – a full-of-surprise creation for curious tots. Crafted from high-quality wood and painted with child-safe, sunny colours, this puzzle helps develop hand-eye coordination, fine motor skills and problem-solving abilities. It comes snugly packed in a personalised drawstring bag with your little chick’s name, making it a cherished keepsake they’ll love putting together time and time again.
Features
Personalisation: Flock
Materials: MDF
Dimension: 15cm L x 2 cm D
Additional Features:
Suitable for 12m+
Warnings:
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: Flock
Materials: MDF
Dimension: 15cm L x 2 cm D
Additional Features:
Suitable for 12m+
Warnings:
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Let their imagination bloom and blossom with our personalised pink greenhouse sorter toy! This lovely wooden toy is designed to look like an oh-so-pretty greenhouse, featuring a scalloped roof and beautiful pastel colours. It’s made to keep little hands busy, all day long, featuring lots of garden-themed blocks and matching slots that they will love to sort and explore. We think it’s amazing for developing fine motor skills, hand-eye coordination and shape recognition – making this more than just a toy but perfect for their development. Make this toy all theirs by adding their name to the front and make playtime unforgettable.
Features
Personalisation: UV
Materials: Plywood
Dimension: 17cm W x 18cm D x 21.7cm H
Additional Features:
Suitable for 12m+
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: UV
Materials: Plywood
Dimension: 17cm W x 18cm D x 21.7cm H
Additional Features:
Suitable for 12m+
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
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Welcoming a new baby is a moment like no other — filled with love, joy and lasting memories. At My 1st Years, we help you celebrate with uniquely personal gifts to treasure from their first moments and beyond.
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