Personalised Toys For Boys

Snuggle up with the Heeler sisters with this cute and cuddly personalised Bluey Robe! Featuring everyone’s favourite four legged pals Bluey and Bingo, it’s the perfect gift for little Bluey fans everywhere. We love the adorable all over pattern and handy pockets to the front - the ideal place to keep special treasures, little teddies or comforters close to hand. Great for boys or girls, this is a style they’ll love for years to come. And the best bit? You can add your little one’s name, lovingly embroidered, to make it all theirs.

Mark the magic of Eid and treasure it for years to come with our personalised Eid keepsake box, made especially for little ones. Crafted from FSC® certified wood, this beautiful box features a secure catch to safely store precious things, from Eid treats and sweets to keepsakes collected along the way. The lid showcases a charming starry scene with soft blue borders, a glowing crescent moon and a peaceful mosque, alongside the message “Eid Mubarak [Name]”. Thoughtfully designed for children, it’s perfect for popping in cards, small gifts and mementos from a joyful celebration, then keeping them safe all year round. Personalised just for them, it becomes a heartfelt reminder of a special Eid and a place to gather memories as they grow.

Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.

Celebrate your little one’s very first Eid in style with our personalised My 1st Eid cardigan. A soft white cotton knit, this cosy layer is gentle on delicate skin, keeping baby warm and comfortable throughout the celebrations. The elegant, classic design features “My 1st Eid” with your choice of name beautifully embroidered in gold, turning a simple cardigan into a treasured keepsake. With long sleeves and a button-up front, dressing is easy, while the soft, lightweight knit makes it perfect for family gatherings, photo moments, or quiet cuddle time. Timeless and versatile, it pairs effortlessly with any outfit and becomes a special reminder of their first Eid; a piece they’ll look adorable in now and a keepsake you’ll cherish for years to come.

Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.

Get ready for the most adorable snuggles of SS26 with our personalised Lamb Fleece Dressing Gown! Designed to keep your precious little one warm, happy and playfully cosy, this robe is a heartwarming must-have for comfort any time of year. Crafted from our signature ivory fleece, it perfectly captures that soft, woolly feel, giving it an authentic 'lamb' vibe that kids will just adore. The true charm is in the hood, which transforms your child into the sweetest creature! It features adorable lamb ears and a friendly little embroidered face on a clean, bright white fleece, complete with fluffy boucle detail. Perfect for chilly mornings or post-bath playtime, this robe offers wonderful comfort. Make it uniquely theirs with a beautifully embroidered name, creating a cherished, playful essential for your own little lamb.

Perfect for layering through cooler days, our personalised Sage Name Cardigan brings together both comfort and style. In a deliciously soft lightweight yarn, it’s gentle on delicate skin and ideal for everyday adventures, from winter walks to cosy playdates. The classic knit design and calming sage tone make it an easy match for any outfit, whether dressed up or worn casually. Long sleeves offer extra warmth, while the button-up front allows for quick, fuss-free changes. Finished with their name embroidered across the back, this thoughtful detail transforms a practical essential into a meaningful keepsake you’ll reach for time and again.

The sweetest little layer for your little soldier! Our personalised London Soldier Oatmeal Cardigan is the ultimate wardrobe update. The oatmeal hue is a warm and natural hue that goes with everything, whilst the super cute London soldier motif is an adorable nod to the city. Our little London soldiers are miniature embroidered Grenadier Guards - the same soldiers you find outside Buckingham Palace! We love this cardigan’s super soft knit and elegant wooden buttons, too. A gorgeous, classic gift for any little one, this cardigan can also be personalised with his or her name to make it all their own.

A class white high top is the ultimate easy shoe for any outfit - and these personalised Heritage Horse White High Tops are no exception. Featuring the sweetest horse on the side - a motif synonymous with our beloved ‘Heritage’ collection - you can also add his or her name too, to make them all their own. And when they’re outgrown? These little high tops are the perfect keepsake to remind you of a very special time when they were oh-so-small.We love the easy elasticated laces for easy slip-on and off, whilst the super flexible sole is perfect for crawlers, coasters and those precious first few steps, too!

A super summer style to upgrade every outfit, our personalised London City Denim Jacket is a hero for any wardrobe needing a little something for the new season. In our signature blue denim, this lovely jacket is just the sweetest - with aged brass buttons and little pockets to the front, the back features our London skyline design, lovingly embroidered for that premium touch. Little ones will adore becoming acquainted with landmarks including the Shard, Big Ben, the London Eye and a Trafalgar Square lion, alongside the tree-lined River Thames, lamppost and bus for good measure. Simply add little one’s name to make it all their own.

Ahoy there, little sailors! Our sweetly personalised High Tide Mini Backpack is just the thing for boat loving littles about to start nursery, preschool - or just for weekend adventures taking in seaside scenes (plus the obligatory park trips, of course). This sweet little backpack harbours (‘sea’ what we did there…?) the cutest print - including a traditional ship with flags flying, a tug boat, a life boat, tankers and a few ocean sights, too (think lighthouses, whales and eek! Shark fins!). The best bit of all? His or her name, beautifully embroidered on the front pocket - ready to set sail on their next adventure.