Feefo 5 stars

We’re growing and we want you to be part of it
Pre-register to get priority access and own shares in our business

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Our story so far

In 2010 our friends Danny & Lucy had a beautiful baby girl named Lara. After failing to find a unique gift on the high street, we decided to have a go at making something ourselves. We set out as two men with a machine and a whole lot of determination. Our first attempts were pretty rubbish, but after a lot of trial and error we created a pair of personalised shoes, that we thought were perfect for baby Lara.

Things got really exciting in 2016 when Prince George wore his personalised My 1st Years dressing gown to meet President Barack Obama. Suddenly we had customers ordering from all over the world. We raised over £5 million from the investors behind some of Britain’s best loved brands, including Monica Vinader and Papier and have grown the business to over £13 million in revenue to date and shipped over 1.2 million gifts.

Despite our dizzying growth, we've remained true to our core values of top quality, excellent value and second-to-none customer service; we want to offer products and experiences that create lasting memories and can be treasured for years to come. Now we want you to become part of our growth story by sharing the success as a shareholder.

Why you should invest

We've won some impressive awards over the last 10 years

We're also proud to have been featured by the press all around the world

Rewards

£100 +
You’ll receive a gift card for My 1st Years worth 10% of your investment value plus early access to our sale before anyone else.

£500 +
All rewards from the previous tiers plus a limited investor edition personalised medium bunny.

£2,500 +
All rewards from the previous tiers plus a limited investor edition personalised medium toy box.

£5,000 +
All rewards from the previous tiers plus a limited investor edition personalised large toy box and an invitation to join our investor design panel to have your say on future designs.

£10,000 +
All rewards from the previous tiers plus 10% off for life, a limited investor edition personalised extra large toy box, an invitation to join us for a day at our Northampton factory so you can see the magic of our personalisation in action and a personalisation bundle worth £500 once a year for a child of your choice.

£25,000 +
All rewards from the previous tiers plus 15% off for life, an invitation to meet with our founders for a design panel meeting, get hands on with personalisation at our factory in Northampton and receive a personalisation bundle worth £1,000 once a year for a child of your choice.

Register Now

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FAQs

What is crowdfunding?

Crowdfunding allows us to receive investment from our customers as well as institutional investors via a dedicated online portal. Our crowdfunding campaign is part of a larger funding round and gives our customers and community the opportunity to invest on the same terms as institutional investors and share in our future success.
By investing in us you will own shares in our business.

Become a shareholder
This is not an investment commitment at this stage - once you have registered your interest, we’ll be in touch via email when our campaign is open for investment.

Capital At Risk