Our story so far
In 2010 our friends Danny & Lucy had a beautiful baby girl named Lara. After failing to find a unique gift on the high street, we decided to have a go at making something ourselves. We set out as two men with a machine and a whole lot of determination. Our first attempts were pretty rubbish, but after a lot of trial and error we created a pair of personalised shoes, that we thought were perfect for baby Lara.
Things got really exciting in 2016 when Prince George wore his personalised My 1st Years dressing gown to meet President Barack Obama. Suddenly we had customers ordering from all over the world. We raised over £5 million from the investors behind some of Britain’s best loved brands, including Monica Vinader and Papier and have grown the business to over £13 million in revenue to date and shipped over 1.2 million gifts.
Despite our dizzying growth, we've remained true to our core values of top quality, excellent value and second-to-none customer service; we want to offer products and experiences that create lasting memories and can be treasured for years to come. Now we want you to become part of our growth story by sharing the success as a shareholder.