• Our shoes for first steps, toddlers and everything in between!

    June 25, 2022Gifts, Uncategorised

    With Summer finally here, we’ve got all things shoes covered to make sure your little ones have happy little soles!

    From jellies to wellies, explore our adorable range and get those little feet summer-ready (come rain or shine!)

    Our shoes are flexible for growth and feature padded soles, which are tested for sole abrasion and are anti-slip for extra careful running round! Many also have a convenient zip and elasticated laces for more stretch. Don’t forget the …

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  • baby-nursery-storage

    Top tips for a tidy nursery

    February 1, 2022How to, Lifestyle, New Collections

    Spring may be on its way out, but the need to clean feels never-ending. Whether you are expecting your first baby or forever picking up after your toddler, finding the right storage solution can make all the difference to the space you share with your family. For easy inspiration, we’ve rounded up our favourite products that avoid mess and control clutter.

    Go for simple storage bags

    Personalised Grey Spot Storage BagPersonalised Pink Spot Storage BagPersonalised Blue Storage …

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  • toys-by-age-guide-personalised

    The definitive age-by-age guide to toys!

    January 18, 2022Gift Guides, Gift Inspiration, Uncategorised

    Children love to receive toys as a gift, making giving them even more satisfying. But it can be difficult to know which toys are best to buy which age, especially if the little one isn’t your own. Children go through different developmental stages as they grow up, meaning different toys will stimulate their brains and be fun for them. If you’re struggling to find that perfect toy look no further than our definitive age-by-age guide …

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  • How to help your baby achieve their early ‘mini milestones’

    March 25, 2021Advice, How to, Information, Parenting

    Brittany is a pediatric physical therapist and owner of Mommy & Me PT! She has been a therapist for almost a decade, treating kids of all ages and abilities. She found her true passion for educating parents on developmental topics when her daughter was born and realized so many parents have the same questions! Follow her on Instagram (@mommyandme.pt) for tons of tips + tricks to foster your baby’s motor development through play!

    Since becoming a …

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  • ‘Full term but sick’: Bliss Charity explains the hidden & complex journeys of babies born sick

    February 11, 2021Information, Real life

    My 1st Years is proud to support Bliss, the charity for babies born premature and sick.

    When Bliss was founded in 1979, the charity set out “to support the life of babies in distress at birth”. Since their foundation, Bliss has sought to deliver this for all babies admitted to neonatal care, whether they were born prematurely or at full term. Nevertheless, the common public perception of neonatal care is often something that only …

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  • Mums share their favourite personalised Christmas gifts from My 1st Years

    December 3, 2020Celebrate with us, Gift Inspiration, Gifts

    This Christmas when it comes to gifting, it really is the thought that counts. When we can’t be together, sending something special in the post is the next-best way to be present. We spoke to some of our favourite insta-mums to find out what’s on their little one’s wish list this year and what a personalised gift means to them. 

    Laura @_islajune

    “I love the size of the reindeer stocking, it’s the perfect size to hold plenty …

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  • Let’s get organised with Organised by Charlotte

    September 16, 2020Advice, How to, Lifestyle

    With all of the excitement of the new school year, September is a good time to really get organised. No matter how old we get, we can never quite shake that ‘1st day of school’ feeling, and we are certainly never too old to stop learning. Professional organiser and interior stylist Charlotte Sitton (@organisedbycharlotte) is here to share her expert tips for a tidier home (no matter how many toys they leave around the house!) 

    I …

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  • Sleep Expert Jo Tantum shares the best bedtime routine for little ones during Lockdown

    June 26, 2020Advice, How to, Information, Lifestyle, Parenting, Real life

    Jo Tantum

    Meet Jo Tantum, Purflo’s resident sleep expert! Paediatric Sleep Consultant Jo Tantum, a previous Purflo customer herself and Mum of 1, has been working with babies and parents across the globe for more than 30 years. Jo was a key speaker at ‘The Baby Show’ for 7 years and a Sleep Expert for Prima Baby Magazine for 8 years. She has also appeared on GMTV, Richard and Judy, ITN news and was …

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