Shop essential items your baby needs from My 1st Years

April 22, 2020Food & Drink, Information, Lifestyle, New Collections, Real life

As lockdown continues, here at My 1st Years we want to do everything we can to make your life a little easier. You come to us to help celebrate your good times but we also want to be there for you when things feel a little more difficult.

Why we’re doing this

We understand how difficult it can be to shop at the moment, so we’ve also partnered with some of our favourite brands to keep you stocked up with essential items; all delivered safely, securely and with love from My 1st Years. 

What we’re doing

You, our customers, are our community and we want to support you just as you support us. 

As part of our My Big Community movement, we’ve launched a new range of essential items to keep you stocked with the bits and pieces you need the most to get you and your little ones through lockdown. 

To make this easy for you to shop, we’ve divided our essentials between 3 key categories. 

Keeping cosy:


All the clothing and accessories you need to keep them comfortable, personalised for your little ones to make their everyday moments more special. Here you will also find our new personalised muslin swaddle blankets, personalised dribble blankets and selections of personalised and plain bodysuits; these products are available in multi-packs of 3 so that you’ve always got the essentials you need on hand.

Keeping entertained:


With everyone staying home, we understand that there is more pressure than ever on parents to keep the boredom away. Here, we’ve organised our favourite toys, puzzles and new personalised books. They’re all in one place to help you pick out what you think your little ones will love the most. 

Keeping stocked:


This is where you’ll find the everyday essential products that – due to the current global circumstances – can be more difficult to get hold of. Here, you can buy eco-friendly nappies and baby wipes from Kit & Kin, tasty pouches from Piccolo and all of our multi-pack blankets, muslins and bodysuits. 

Brands we’re partnering with

To make sure you have easy access to the best products you need everyday, we’ve chosen to partner with brands who offer the highest quality essential items that we think you’ll love. We are very excited to welcome these brands into the My 1st Years community because they share values that we know are important to our customers. 

Kit & Kin


Eco-friendly baby wipes, nappy bags and nappies. 

Natural, gentle and sustainable products that won’t irritate babies’ delicate skin. These products contain only the gentlest ingredients and materials with no harsh chemicals, specially created to be kind to the most sensitive of skin. 



Piccolo is a family business that produces organic baby food in easy-squeeze pouches. All of their pouches are made with ingredients that are healthy, balanced and approved by an infant nutritionist to make baby weaning as easy as possible. 



Created with love in Sweden, Sleepyheads are designed to mimic the soft, comforting environment of the womb. Each Sleepyhead is a multi-functional pod that keeps your baby snuggly and safe: suitable for lounging, playing, feeding, napping, changing, cuddling and even supervised tummy time. 

With love,

My 1st Years x