Behind The Scenes of Our 1st Ever TV Advert

October 12, 2016Behind The Scenes, Photoshoots, Uncategorised

This July our team got up bright and early, fuelled by coffee, and ventured down to Streatham to shoot our 1st ever TV campaign and Autumn/Winter photoshoot. The morning was spent prepping our products, setting up and meeting the excited parents and adorable mini models.


The gorgeous models were selected from an Instagram competition we launched earlier in the year, and we would never have known they were not professionals. With the Frozen soundtrack firmly set on the repeat and everyone singing ‘Let it go!’ at the top of their lungs, the photo shoot began. All of the little ones were perfectly behaved, smiling on cue and loved playing and snuggling with our toys, clothing and accessories. Luckily when these two decided to sleep on the job, it was the perfect opportunity to take even more cute pictures.

M1Y sleeping

M1Y baby shoot

The whole team were involved in making sure every shot and second filmed showed off our quality pieces and even the mummies were given the role of creating the best reactions from their little ones. We would like to thank the team at Sassy Films for adding the finishing touches to our advert and to Alex Frois for filming it.


Our advert will feature during all 6 episodes of The Mummy Diaries, a fly on the wall series following Essex star and My 1st Years Ambassador Sam Faiers, starting on ITVBe 12th October at 9pm.