Sam and Billie Faiers

A Quick Catchup From Our Sam & Billie Press Day

May 27, 2016Behind The Scenes, Events, Uncategorised

On Wednesday we welcomed the razzle and dazzle to Westminster’s Park Plaza Hotel, as we launched our unique Sam & Billie Loves collaboration with the ever-so-fashionable Faiers sisters. The girls arrived bright and early looking absolutely gorgeous, and we were delighted as always to see little Paul in tow.

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Even when the day ended, we couldn’t decide whose outfit we preferred.
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The Faiers definitely passed their gorgeous genes onto their children. Baby Paul lit up the room!

Although our design team has been working with the duo for months, it was a real treat to hear them discussing the capsule collection with the assorted titles who came to see us. OK, Hello!, Baby London, Closer, Reveal, Daily Mail and more flocked to the Presidential Suite (that’s right nails) to witness the fruits of our labour, and we spent all afternoon chatting about the exciting year ahead while enjoying more than a few nibbles…

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Auntie Billie was always on hand to cuddle Paul when Sam was occupied.
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Working mums know how to multitask.
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As the girls discussed the design process and their favourite pieces from the colleciton, we also had a few unexpected guests in the form of an ITV camera crew, who were following Sam for the full series of her hit Mummy Diaries. (Watch out for our blue boxes when the show airs later this year…) You can see a few of the magazines’ scoops here and here, and discover our range of Sam and Billie Loves here.

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Sam perusing their capsule range and a few of our classic favourites.
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Having TV cameras follow our whole day took a bit of getting used to…
Remember to tag your Instagram pics with #S&BLoves!