Selfridges Flagship Store London

Check Out Our Stunning New Selfridges Concession

October 7, 2015Behind The Scenes, Uncategorised

We’ve been working super hard these past few works to give our London Selfridges concession a makeover, and we’re happy to announce it’s been a huge success! We’re now displaying an even bigger range of personalised clothing, shoes, blankets and keepsakes – so be sure to pop in next time you’re in town and check us out on the 4th floor of Selfridges. Check out some pics below!

My 1st Years Sleepsuits at Selfridges
Beautiful bows, shimmering stars, or solid block colour?  The choices for sleepsuits are endless, but as all can be personalised in half an hour in-store, you may just be tempted to get more than one…

My 1st Years slogan bodysuits at Selfridges London
Our cheeky slogan bodysuits fit perfectly inside our free luxury gift box and the iconic yellow Selfridges bag.

My 1st Years girl's trainers at Selfridges London
Glitter and ribbon and flowers, oh my! We’ve got every girl’s wardrobe covered at My 1st Years.

My 1st years Personalised Keepsakes in Selfridges LondonMy 1st Years girl's trainers at Selfridges London
Our stunning selection of keepsakes includes albums, photo frames, money boxes and bangles. Engraved with a message or your little one’s name, they’re truly a gift to last forever.

My 1st Years Personalised Cardigan and Denim High Top Trainers in Selfridges London
You can choose the name, font, and colour that goes onto your personalised item, and we’ll have it done within the hour!

My 1st Years Rag dolls in Selfridges London
Lovely ladies Frankie and Charlotte keeping a watchful eye over the store front…receive your engraved rocking chair in days when you order in-store!

My 1st Years Rag dolls in Selfridges London
You’ll find us alongside Burberry and Gucci for kids on the 4th floor of Selfridges London – pretty good bedfellows right?

Have you bought anything from our London concession yet? Let us know in the comments below!