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    Introducing Our With Love From Binky Collection

    September 12, 2017Behind The Scenes, Celebrity, Fashion, Lifestyle, New Collections, Photoshoots, Uncategorised

    It’s finally here, the launch of our exclusive collection with TV Personality and new Mum, Binky Felstead. Our exciting sleepwear collection launches today and captures Binky’s love for cosy nights in and stylish, traditional pieces.

    Watch how much fun we had behind the scenes at the ‘Made With Love From Binky’ photoshoot in our video below…

    The new collection features the perfect weekend sleepwear and accessories for little boys and girls alike. For girls, …

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  • my-first-years-tv-advert

    Behind The Scenes of Our 1st Ever TV Advert

    October 12, 2016Behind The Scenes, Photoshoots, Uncategorised

    This July our team got up bright and early, fuelled by coffee, and ventured down to Streatham to shoot our 1st ever TV campaign and Autumn/Winter photoshoot. The morning was spent prepping our products, setting up and meeting the excited parents and adorable mini models.

    The gorgeous models were selected from an Instagram competition we launched earlier in the year, and we would never have known they were not professionals. With the Frozen soundtrack firmly set …

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  • Christmas models

    Meet Our Christmas ’16 Models! #cute

    September 1, 2016Behind The Scenes, Photoshoots, Uncategorised

    After receiving over 6,000 entries for our latest model competition, we’re thrilled to reveal our Christmas 2016 crop of cuties. Thanks again to all of you who entered – be sure to keep an eye for our next competition for little ‘uns in our Spring 2017 range – where has the year gone?

    Three-year-old Daisy is a typical girly girl and loves princesses – but not quite as much as getting into a rough and tumble …

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  • Xmas sack and PJs

    Is Your Little One A Christmas Elf In the Making?

    August 19, 2016Behind The Scenes, Photoshoots, Uncategorised

    18 – an all-important number. Not in this case the age at which little ones will be flying the nest, all grown up at last – but the number of weeks, if you can believe it, until Christmas will be upon us! How soon it comes around again – and with it our annual model competition.

    We’re on the look out once more for the cutest Christmas elves to wear, play with and add some pictorial magic to …

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  • Featured

    These Are The Latest Faces Of My 1st Years…

    June 29, 2016Behind The Scenes, Photoshoots, Uncategorised

    We know you’ve all been aching to find out which little ones will be joining us in a few weeks’ time for the Autumn 2016 photoshoot, so without further delay, here they all are! –

    Adorable Teddy is just six weeks old, and already loves to show off how strong he is when rolling around on his playmat; Scarlett meanwhile is a 12 week old angel, who loves her snuggly bunny comforter and all things colourful!

    Grace-Elizabeth is quite the character, who …

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  • My 1st Years model

    My 1st Model Job | Ready, Set, Enter!

    June 4, 2016Behind The Scenes, Photoshoots, Uncategorised

    Like all good parents, we’re planning way ahead and being super organised in our search for Autumn/ Winter baby models, despite the fact that Summer hasn’t yet taken hold! We’ll be photographing our fantastic A/W range in just a month or so’s time, so we need a perfect gang of gorgeous My 1st Years models to bring every toy, teddy and piece of clothing to life.

    To enter our latest comp, simply fill in the form below …

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  • My 1st Years Spring 2016 models

    Meet Our Spring 2016 Models!

    December 14, 2015Behind The Scenes, Photoshoots, Uncategorised

    Despite the grey gloom that confronts us every time we step outside these days, we’re managing still to dream of sunshine and smiles as we plan our spring 2016 photoshoot. Thanks to you we’ve been spoilt for choice in the model department, and as usual it’s taken us countless hours of deliberation to whittle them down to just seven adorable faces. Can you spot anyone you know below…? 😉

    Sweet little Chloe is 6 months …

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  • Girl in Ditsy Print PJs

    Time To Enter Your Spring 16 Models!

    October 20, 2015Behind The Scenes, Photoshoots, Uncategorised

    Well, we weren’t banking on it getting so dark and cold quite so early…but never fear. We’re already looking forward to sunnier times, as we launch our Spring ’16 model competition, and prepare to watch all your adorable little ones popping up on our screens. It’ll be the just the remedy we need during the winter months!

    To enter our latest comp, simply fill in the form below and attach two clear photos of your little one aged 0-5 taken …

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