Our Story

My 1st Years was born from a simple idea: that life’s earliest chapters deserve to be marked beautifully: the tiny moments and the big milestones, too.

From their very 1st breath to their 1st day at school, we’re here for every ‘1st’ - transforming fleeting moments into something significant. Because the most meaningful gifts don’t just mark an occasion; they become part of it.

It starts with a name.

That final, personal touch - carefully embroidered or precisely engraved - is where the magic happens. It’s what turns the finest fabrics, the softest robes, and the most thoughtfully crafted pieces into something truly irreplaceable: a modern heirloom, made just for them.

For over 15 years, we’ve balanced precision technology with human care, overseeing every detail by hand. From the placement of every stitch to the satisfaction of every fold, each gift is made to order - and never ordinary.

And then, from our hands to theirs, it arrives.

Finished in our signature blue box, beautifully wrapped and ready to gift: a hallmark of quality, trust and British design.

Loved by families, adored by celebrities and trusted by royalty, we create gifts that give more: more meaning, more status, more story.

Because the right gift doesn’t just say something. 

It says everything.

"I started My 1st Years to give people a way to mark life's biggest moments with a 'wow' experience. Each gift is beautifully personalised, arrives next day if needed and comes ready to gift in an elegant keepsake gift box. 

We've spent 15 years perfecting every part of this experience - from the products we choose to the way we package them - but personalisation is still the moment it all comes together. Seeing your child's name on a gift makes it theirs. It makes it real. And that's what we do; we give every gift the last word. And that word is always the most important one."

Our Journey

My 1st Years is born

The launch of our brand; a tiny spark that would soon grow into something very special…

The royal nod

HRH Prince George wore our personalised gingham dressing gown to meet President Obama - an unforgettable moment.

Stitch by stitch

The start of our very own in-house buying and merchandising team - ensuring every detail was dreamed of and designed in Great Britain.

A fresh start

A move to Northampton’s Grange Park saw us blooming into new beginnings.

Characters & comebacks

We reopened in Selfridges and welcomed brand-new characters to the My 1st Years family.

Going global

We launched luxury partnerships with prestigious brand - including The Lindo Wing and Mandarin Oriental Hotel, London - spreading our reach further than ever before.

We are proudly stock in store!

We opened our very 1st permanent stores overseas: in Abu Dhabi and Switzerland - and set up permanent residence in the UK too in Harrods, London and Selfridges Manchester and Birmingham.

2010
2016
2018
2022
2023
2024
2025

Our Mission

From our hands to theirs

From first sketch to final stitch, every piece is thoughtfully crafted and carefully finished - blending precision technology with human touch.

Modern heirlooms

Our pieces are meaningful by design: made to be loved, lived with, passed on and kept forever.

It starts with a name

Our personalisation transforms beautiful products into keepsakes; celebrating the tiny moments and the big milestones, too.

For every 1st

Every family, every story, every journey. We’re here to mark life’s defining chapters in significance and style.

Why Choose Us

Designed and Personalised in GB

Free Personalisation

Free Luxury Gift Box

Free Gift on orders over £50

Free Delivery on orders over £65